Helping women 40+ navigate career transitions with accessible guidance and AI support.
Role
UX/UI Designer & Front-End
Duration
Mar - May 2026
Tools
HTML/CSS/JSBootstrap
Live Website
01- PROJECT OVERVIEW
Project at a glance
The problem, audience, solution and my role in Bloom.
The challenge
Existing career platforms rarely support the real challenges women face when starting over after 40.
The solution
An accessible platform that connects career guidance, learning opportunities and job discovery.
The audience
Women aged 40+ looking to rebuild confidence, develop new skills and return to work.
My role
UX/UI design, accessibility strategy and front-end development from concept to prototype.
02- RESEARCH JOURNEY
Research
to strategy
Research insights that shaped Bloom's strategy and design.
Research
Women 40+
Career barriers
Career platforms
Pain Points
Low confidence
Scattered support
Poor matching
Solution
Bloom Compass
Personal insighs
Accessible UI
03- HOW BLOOM WORKS
A guided journey from reflection to action
Helping women move from reflection to confident career decisions.
Discover
Reflect on your experience.
Bloom Compass
Identify transferable skills and career matches.
Explore
Explore careers and resources.
Take Action
Follow your personalised action plan.
04- SIGNATURE FEATURE
Bloom Compass.
Helping women uncover strengths, identify transferable skills and discover personalised career opportunities.
Guided Reflection
Answer guided questions about your experience and goals.
Skills Profile
Identify transferable skills and personal strengths.
Career Matches
Receive personalised career recommendations that fit you.
30-Day Action Plan
Follow a personalised action plan.
05- ACCESSIBILITY BY DESIGN
Designed for every user
Accessibility was considered from the beginning, ensuring every user can navigate Bloom with confidence.
Visual Accessibility
Font size
High contrast
Dark mode
Interaction
Keyboard navigation
Reduced motion
Adjustable click speed
Inclusive Experience
Screen reader support
Highlight links
Semantic HTML
07- DESIGN & DEVELOPMENT
From design to development
Bloom was designed, developed and refined through accessibility, front-end development and continuous iteration.
Analytics
Understood usre behaivor to improve and validate design decisions.
Microsofity Clarity
Front-end
Built the interface and interactions with clean, semantic code.
HTML
CSS 3
JS
Dynamic Content
Enabled PDF generation to help users report their results.
PDF.JS
Version Control
Code hosting & live deployment
GitHub
AI-assisted Development
Used AI as a development assistant to support implementation and problem solving.
Manus
Responsive Design
Developed a fully responsive esperinece across all devices.
Performance & Quality
Focused on performance, accessibility and best practices.
08- REFLECTION
What this project taught me
Bloom taught me that great products balance user needs, business goals and technical constraints. More importantly, thoughtful design builds confidence, not just features.
User first
Read user problems
should always guide
product decisions before
adding new feature.
Accessibility
matters
Small accessibility improvements make digital experiences more inclusive for everyone.
AI should
support people
AI work best when it simplifies complex tasks while keeping users in control
Iterate
continuously
Testing, feedback and refinement produced stronger solutions than the first idea ever could.
B
More than CV matching
It evolved into a cereer companion designed to helpa women dscover opportunities, build confidence and make informed career decisions.
Let's create meaningful digital experiences together.
© 2026 Jussara Pastre.