WildMatch
Your adventure partner finder
Connecting outdoor enthusiasts through shared adventures
Role
UX/UI Designer
Duration
6 - Weeks
Tools
Figma
Open Prototype
01- THE OPPORTUNITY
People struggle to find compatible adventure partners.
Many people want to build meaningful relationships and friendships through adventures, but existing platforms often focus on dating or lack modern, community-driven experiences.
Finding the right people
Similar interests are hard to find.
Busy schedules
Plans often clash with daily routines.
Hidden Local activities
Local activities are easy to miss.
Safety concerns
Meeting strangers feel uncertain.
As a result, people missout on experiences, stay isolated, and lack motivation to go on adventures.
02- RESEARCH INSIGHTS
Key insights from our research
I conducted desk research, competitor analysis, and user research to understand the market, user needs and opportunities.
3
Market Review
Reviewed key competitors and their approaches.
3
User Peronas
Explored different goals and social needs.
5
Market Trend
Identified trends in active social experiences.
4
User Priorities
Defined what users need to connect confidently.
03- COMPETITOR ANALYSIS
What’s already out there?
I looked at three platforms to understand what works well and what could be improved.
Strengths
Fitness-focused
Detailed profiles
Weaknesses
Dated UI
Daiting-focused
Strengths
Large community
Variety events
Weaknesses
No matching
Less personal
Strengths
Outdoor-focused
Easy interface
Weaknesses
Limited features
Basic onboarding
04- USERS
Understanding the people behind the product
To better understand different user needs, I created three personas representing key resident profiles within modern residential communities.
View all personas
Sofia Mendes
38
Marketing
Dublin
Hiking
Trekking
Noah Campbell
40
Teacher
Sligo
Kayaking
Climbing
Lucas Ferreira
26
Engineer
Galway
Ciclying
Trail running
05- THE SOLUTION
WildMatch makes outdoor connections easier.
Our platform brings everything adventures need into one place to discover, connect, and go on more advenure together.
Smart matching with similar interests
and experience levels.
Discover local activities and events
Plan and organize group adventures
Chat and connect with real people
Safe & trusted community
Meeting
Find compatible adventurers.
Events
Discover nearby adventures.
Messages
Connect Through chat.
Community
Join local communities.
Safety
Verified user profiles.
06- DESIGN PROCESS
Human-centered design
Following the design thinking framework to create a meaningful experience.
Research
Define
Ideate
Design
Test
Deliver
07- PROTOTYPE
Designed for clarity and real connections.
A clean and intuitive experience that helps users focus on what matters - the adventures.
View Prototype
Events
Messages
Memories
08- REFLECTION
Key takeaways from this project.
What I learned
Designing a community platform requires balancing usability, trust and meaningful connections
What went well
A simple navigation and clear information architecture made the platform easy to explore
Main challenge
Creating an experience focused on outdoor connections without resembling a dating platform.
Next steps
If this project continued, the next step would be validating the platform with real users, improving accessibility, introducing AI-powered recommendations, and expanding community features based on user feedback.
Let's create meaningful digital experiences together.
© 2026 Jussara Pastre.